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Creative / WOW Contracting - Branding

Creative / WOW Contracting - Branding

Client:

WOW Contracting

Sector:

Construction

Brief:

WOW Contracting operates throughout London and the South East, working with experienced architects and quantity surveyors on house refurbishments, new builds and office fit outs. The specialist building contractor was looking to rebrand and turned to Fabrick to revitalise their brand.

The Solution:

Fabrick developed full branding for the company whose services extend to a range of sectors including country houses and estates, luxury residential, high end residential, commercial, boutique hotels, restaurants, art galleries and retail.

By creating the logo, colours and fonts for WOW, we were able to develop the company’s business stationery, website and case study portfolio booklet. The branding considers the different markets the company operates in and the need for a professional yet eye-catching design that reflects the name of the company.

We also included a dictionary description of the word ‘wow’ to create a link between the name and what the company strives for in the delivery of its interior projects.

The Results:

  • Creation of a strong, memorable brand
  • Branding considerately aligned with company’s target audience
  • Innovative use of dictionary definition for company tag line
  • Roll out of brand across digital and print executions, including eye-catching portfolio book

“The Fabrick team has helped Wow to create a brand that is memorable and distinctive, enabling us to stand out from our competitors and leave the right first impression.”

Martin Robinson, WOW Contracting

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