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PR & Social / Sika - Media Planning & Buying

PR & Social / Sika - Media Planning & Buying

Client:

Sika

Sector:

Construction

Brief:

Sika, a global manufacturer of building products and solutions, operates a number of different divisions across concrete repairs, waterproofing, flooring, flat roofing, structural strengthening and concrete. To provide maximum impact from advertising and best value from budgets, Fabrick was asked to work with the different divisions to manage trade media advertising, planning and buying.

The Solution:

Many of Sika’s divisions operate in similar fields and have similar target audiences – in particular specifier and main contractors.

Fabrick utilised their extensive knowledge of Sika to identify suitable publications and effective media channels/publications that would allow them to reach their objectives and audiences and bring consistency to the various campaigns through careful planning and execution.

The names of these publications/media channels were entered into a media schedule along with other details such as timescales, budget and readership numbers and presented to Sika who could then clearly see the planned activities.

Fabrick always aims to create a direct conversation between the client and their target audiences so as well as traditional print and online opportunities, Fabrick considered more lead base media activities such as CPD features and engaging activities such as webinars, helping to take Sika ‘off the page’ and into a direct conversation.

As a leading media planning and buying agency, we were able to negotiate and secure the best rates and prime positons for Sika’s media advertising and by adopting a proactive approach and utilising our extensive media relationships secured additional free advertising.

The Results:

  • CFA delivered over 50% of additional value by securing a free PR placement worth over £15,000
  • Highly competitive rates secured
  • Traditional print, online and off-page activities
  • Maximum value delivered

​“We have used Fabrick for media planning on a number of advertising campaigns and we always manage to get more than we pay for. I would have no hesitation in recommending the company.”

Christine Schofield-Jones, PR & Corporate Communications Manager, Sika

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