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Digital / Sika - Email marketing

Digital / Sika - Email marketing

Client:

Sika

Sector:

Construction

Brief:

Sika is a global building product manufacturer. With a portfolio of hundreds of building products, it is essential for the company that marketing is focussed around product awareness and lead generation. To assist with these objectives, Fabrick created an email marketing campaign.

The Solution:

To provide a cost effective method of targeting a variety of different audiences and sectors with specific product information, Fabrick created an email marketing campaign which comprised a series of product based emails, supported by appropriate case studies.

The emails were sent to a carefully selected and developed email list with responses (open rates, click-throughs and direct enquiries) monitored. In each case the product story and the case studies were directly linked to the company’s website to provide a way of offering further information to the reader and a way of tracking success.

Fabrick created the copy for the emails as well as the individual HTML files and distributed them to the various databases, providing Sika with post distribution reports for each email for analysis.

The Results:

  • Improved product awareness within the targeted audience groups and market sectors
  • Cost effective method of communication
  • Attractive and engaging email designs
  • Informative and engaging copy
  • High quality email lists created
  • High response rates

“We have worked with Fabrick for a number of years and have found their drive to help generate sales leads invaluable. Their approach to delivering email marketing campaigns has provided a key element of our digital activities.”

Kerry Parker-Wray, Marketing Manager, Sika

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