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Creative / Saint-Gobain - Advertisements

Creative / Saint-Gobain - Advertisements

Client:

Saint-Gobain

Sector:

Construction

Brief:

Reaching a 350 year anniversary is no small feat so when Saint-Gobain wanted to celebrate and communicate their achievement and the strengths that 350 years of experience brings, they contacted Fabrick to design some adverts. These would be placed in key trade publications and used to launch the celebrations.

The Solution:

Appointed to design two adverts that would be placed in four different trade publications and rotated over a three month period, Fabrick worked within specific brand guidelines to create two engaging designs. The first made a strong visual impact to communicate they had reached 350 years of trading, whilst the other built on this further with more detailed information about the company’s history and brand.

Both adverts included the logos of all the companies within the Saint-Gobain Group as it was important to communicate the fact that the celebrations would be taking place across all Saint-Gobain companies.

The adverts ran in conjunction with a social media competition to ensure an integrated approach and also coincided with the client’s attendance at Ecobuild. In addition to designing the adverts, we managed the media buying, securing prime positions in each publication.

The Results:

  • Eye-catching designs that evoked the spirit of Saint-Gobain’s brand
  • Prime viewing as a result of prominent positions within key publications
  • Positive feedback from the client
  • Integrated approach to 350th anniversary campaign

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