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Digital / Radmat - Animation

Digital / Radmat - Animation

Client:

Radmat

Sector:

Construction

Brief:

Radmat Building Products is a leading manufacturer of flat roofing systems. Working in a highly competitive market sector, the client required a way of demonstrating the composition of its systems in an informative and memorable way. Fabrick suggested the creation of a series of bespoke animations.

The Solution:

Fabrick created a series of animations to show the composition of a range of the company’s roofing systems – including partial bonded, fully bonded, mechanical fix and green roof.

Fabrick’s in-house animators initially created a series of static technical illustrations, which were used in the company’s new suite of literature. From the still illustrations, Fabrick created a series of ‘peel away’ style animations that showed each element of the roofing system.

The completed animations will be used in the company’s new website, helping to improve search rankings and on page engagement, as well as in presentations and product training sessions.

The Results:

  • Bespoke animations created by CFA’s in-house team
  • Engaging visuals that clearly demonstrate the composition of the client’s roofing systems
  • An informed audience
  • Improved internet traffic and on-page engagement
  • Visuals that can be used across many communication channels

“The animations produced by Fabrick have enabled us to present our roofing systems in an understandable, interesting and engaging manner and are now a key part of our digital marketing strategy.”

Mark Harris, Radmat Building Products

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