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PR & Social / PLANET PARTITIONING

PR & Social / PLANET PARTITIONING

Client:

PLANET PARTITIONING

Sector:

Construction

Brief:

Planet Partitioning is a leading manufacturer of glazed office partitions. Operating in a highly competitive market, the company wanted to raise its profile amongst key audiences including architects, specifiers and real estate owners.

The client also wanted to maximise the use of its Clerkenwell showroom – Workplace House – by encouraging more visitors through the door.

The Solution:

Aware that traditional print and online PR would take time, Fabrick recommended that Planet consider off page activities such as roundtables as a way of engaging with key individuals whilst aligning the company with key industry issues.

We devised a topic for the roundtable – “The issues of noise in the modern workplace and the role that good design has in creating a comfortable work environment.” This allowed Planet to talk around an issue their products are associated with – acoustics – whilst opening the debate up to a wider conversation about occupier wellbeing.

As part of the event Fabrick secured an independent chair to host the event and worked with Planet and the chair to secure delegates. Delegates were carefully selected for their experience on the issue and seniority and included representatives from Grimshaw, AECOM, CBRE, International WELL Building Institute (IWBI), Hoare Lea, Verdextra, FIS, Scott Brownrigg, London South Bank University and Sheppard Robson Architects.

The invite only, closed door event was timed to coincide with the annual Clerkenwell Design Week and was showcased on social media to help raise awareness of the showroom, where the event was hosted and drove footfall from the event attendees.

Outputs from the roundtable included the creation of a white paper write up, video and social media content.

The Results:

  • Successful delivery of a roundtable with key industry delegates, allowing Planet the opportunity to control the conversation and build relationships
  • Production of white paper; exclusively published in Mix Interiors, reaching a total of 50.8k views in its first month
  • Creation of a number of pieces of post-event collateral including a series of blogs and viewpoints and technical features,
  • Production of a live video of the event with 1,469 organic views
  • Successful alignment of client with key industry topic
  • Trade media coverage generated thanks to the events engaging and education content
  • Creation of social media content which increased twitter engagements by 1,333% and LinkedIn engagements by 186%.

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