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PR & Social / Owen Williams - PR

PR & Social / Owen Williams - PR

Client:

Owen Williams

Sector:

Construction

Brief:

The Owen Williams Group is a £45 million multidisciplinary consulting engineering company. They engaged Fabrick to help raise their profile within the industry and to help overcome internal resistance to publicity.

The Solution:

Our first step was to work closely with the client to gain a thorough understanding of their business and company objectives. We then devised a PR campaign which was shared with and approved by the client’s senior management team.

The PR campaign entailed raising the company’s profile across its three core sectors – rail, highways and property. A key part of this was delivering thought leadership pieces aligned to different services within each sector such as structural assessments and quantity surveying.

We also identified important projects that could be used for journalist visits. Given the nature of what Owen Williams does, Fabrick felt they could offer journalists something they may not have experienced before – complete access to bridges, tunnels and the engineers themselves.

We then identified suitable publications for these projects to feature in and used our considerable press contacts to secure the features and articles. Fabrick took the lead role in organising the journalist visits often liaising closely with key clients – including the Highways agency, Network Rail and numerous county councils – Owen Williams’ key supply chain partners, the trade press, photographers and company employees.

Fabrick managed all aspects of the visits from briefing employees to arranging health and safety inductions and staff briefings. Although we encountered initial resistance to publicity from the clients’ professional engineers, the Fabrick team worked hard to communicate the benefits of positive press coverage to the engineers and by undertaking a hands-on approach demonstrated to the engineers what could be achieved.

We secured a wide range of press coverage for Owen Williams and also used these opportunities to secure coverage for their clients and partners that helped to raise brand awareness and improve public perception.

The Results:

  • Raised brand awareness
  • Extensive exposure in the news and feature pages of trade publications and newspapers
  • Successful integration of PR campaigns to raise awareness of specific services
  • Excellent relationships built between the press and Owen Williams
  • Delivered a four-fold return on investment in terms of PR coverage

“Since appointing Fabrick, the brand awareness of Owen Williams has never been higher. Our exposure in the trade press has reached record levels and through Fabrick’s hard work and ‘hands on’ approach, Owen Williams now has a reputation with the trade press for providing journalists with access to projects they may not normally have access to.”

Donald Proud, Group Marketing Manager, Owen Williams

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