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PR & Social / Murphy - PR

PR & Social / Murphy - PR

Client:

J. Murphy & Sons

Sector:

Construction

Brief:

Murphy is a global, £950 million multi-disciplined engineering and construction company. Despite its size, awareness of their expertise across civil engineering, tunnelling, rail, energy, water and wastewater, pipelines, building, highways, public realm and security and piling was low. Fabrick was appointed to raise their profile to ensure continued growth.

The Solution:

Given the vast level of knowledge and experience within Murphy, Fabrick worked closely with Murphy’s in-house marketing specialist to gain a thorough understanding of their business and the focal areas they wanted their brand to be aligned with.

We then identified several key personnel, projects and initiatives that represented Murphy in these areas and used this information to devise an intensive PR campaign.

Given Murphy’s low communication profile, Fabrick quickly familiarised trade press journalists with Murphy’s position and aspirations and organised a series of face-to-face meetings involving company representatives.

This was followed up with opportunities to visit some highly challenging projects, giving journalists direct access and a chance to see the complex and innovative approaches Murphy were delivering.

In addition, Fabrick also secured various technical features in key trade publications and advised Murphy how project information could be used for other marketing opportunities outside of PR.

The Results:

  • Brand alignment with industry best practice and key topics
  • Key coverage secured in publications including NCE, Construction News and Rail
  • Relationships established between Murphy and the trade press
  • Stakeholders better informed on the breadth of skills and expertise offered by Murphy.
  • Increased Murphy’s industry profile.
  • Technical features secured across sector specific trade press highlighting the company’s delivery of highly complex projects

Fabrick impressed at every stage of a rigorous selection progress. Their industry knowledge, media experience and enthusiasm shone through. They quickly understood our objectives and created a hands-on approach, enabling them to integrate at every level of our businesses and deliver a communications strategy that met our goals.”

Bill Merry, Strategy & Business Development Director, Murphy

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