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Creative / MEDITE SMARTPLY - CREATIVE

Creative / MEDITE SMARTPLY - CREATIVE

Client:

MEDITE SMARTPLY

Sector:

Construction

Brief:

A market leader in the manufacture of MDF and OSB timber construction panels, MEDITE SMARTPLY required a new creative approach for its multiple product campaigns. With a variety of audiences, including contractors, specifiers and offsite manufacturers, the creative approach had to be versatile whilst being eye-catching and distinctive.

The Solution:

Our approach saw the design of a distinct creative based around bright background colours, illustration and clear branding. The approach was chosen as it is unlike anything else being adopted across the sector, allowing MEDITE SMARTPLY to create differentiation and visual impact. The design also ensured that no matter what the messaging was (dictated by the various product campaigns) it was clear to the reader that it was a MEDITE SMARTPLY execution.

Fabrick applied the newly created visual identify across a variety of marketing campaign collateral, including print and digital advertising, direct mail and social graphics and banners.

The Results:

  • Created a distinctive corporate style that was innovative, eye catching and adaptable
  • Improved design impact of marketing collateral
  • Removed the possibility of brand confusion caused from previously using various design styles
  • The consistent brand style enabled a story to be told across the different products

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