Digitial Icon

Digital / KEYSTONE GROUP XMAS STORY

Digital / KEYSTONE GROUP XMAS STORY

Client:

KEYSTONE GROUP

Sector:

Construction

Brief:

Fabrick’s brief from Keystone Group was clear – help us produce a Christmas video that will make our staff and customers smile following a difficult year of Covid lockdowns and restrictions! Whilst the video was to be from Keystone Group, it needed to represent all brands and showcase their personality and ‘fun at work’ ethos.

The Solution:

With Keystone’s Senior Management team ready to showcase their acting skills, Fabrick quickly got to work and scripted a storyboard to create The Keystone Christmas Story!

Based on a poem that encapsulated subtle and fun product messages, Fabrick quickly sourced an eager film crew, a number of professional actors to play Santa and the elves and a number of props to create the scene – not easy to do in the middle of a pandemic!

Filming quickly got underway with Fabrick art directing and ensuring the product placement – a Keylite roof window, a Smartroof, an IG Masonry Support brick slip soffit system, a Keystone Lintel, Keyfix Non-combustible Cavity Trays and a pre-fabricated chimney from IG Elements – were subtly linked to the story so as not to spoil the overall fun Christmas message.

The Results:

  • Click here to view The Keystone Christmas story!
  • Together we created over 51,000 smiles and spread Christmas cheer amongst staff, customers and the wider industry
  • Subtly raised the profile of the company by including key product brands
  • The video showcased the brands personality

Contact us now

Our specialist marketing teams can help build your business. Leave your details below and we’ll contact you to discuss how we can help.

Or if you'd like, give us a ring on 01622 754 295 or tweet us @WeAreFabrick

Top