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Digital / ICB - SEO

Digital / ICB - SEO






ICB (International Construction Bureau) Ltd is one of the UK’s leading suppliers of roofing systems. Fabrick was appointed to improve the natural searching ranking of ICB’s website, thus increasing their brand awareness and volume of traffic to its website.

The Solution:

ICB previously distributed products under the name ‘Alwitra’. Following a decision to promote the products under the ICB name, SEO work commended.

As ICB’s website was key to promoting their company name, it was essential it generated a steady flow of visitors. It needed to rank highly in natural searches on Google and other major search engines.

By utilising specialist on-page and off-page SEO techniques, Fabrick significantly increased the site’s traffic, achieved a number one page ranking for their main keyword phrase and improved their google ranking position for other keyword phrases.

By making the ICB website more visible, the company’s brand awareness has significantly improved and the site continues to generate high visitor numbers.

The Results:

  • Within two years visitor numbers increased by 474%
  • Within the same period organic traffic has risen by 1253%
  • Referrals have risen by 214%
  • ICB rank no.1 in natural searches for their main keyword phrase
  • SEO is now an essential part of the company’s marketing strategy

”We were very impressed with the results achieved by Fabrick. They really understood the importance our website played in raising ICB’s brand awareness and sales enquiries. We continue to enjoy working together and look forward to creating a new website with them.“

Rob Jackson, Managing Director

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