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PR & Social / Dorma - Media Planning & Buying

PR & Social / Dorma - Media Planning & Buying

Client:

Dorma

Sector:

Construction

Brief:

Dorma, a global provider of door access solutions, has worked with Fabrick for a number of years, creating campaigns that focus on different elements and audiences from specifiers and contractors, to facility managers and end users. Fabrick meticulously plans and books the company’s advertising campaigns.

The Solution:

Fabrick provides Dorma with detailed breakdowns of different publications with recommendations founded on years of industry experience. The detailed schedules consider circulation, reach and the brand value of the publications as well as editorial policy and approach. As part of the planning process Fabrick also considers the position of Dorma’s advertisements – this has seen Fabrick secure a number of key positions such as outside back covers.

As one of the largest buyers of advertising space within the industry, Fabrick is able to secure competitive rates to ensure the client’s budget goes further. The campaigns are also planned with PR activities in mind, with Fabrick providing PR as part of an integrated media relations approach.

The Results:

  • Added value through additional placements
  • Leverage PR opportunities to add further dimensions to advertising campaigns
  • Traditional print, online and off-page activities
  • Dorma campaigns are planned in association with PR for an integrated media relations approach

“ With their in-depth knowledge of the construction market, Fabrick has proved to be excellent media planners for our business. They have strong contacts with the key publishers which has allowed us to maximise the returns from our budget.”

Philip Jones, Group Marketing Manager

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