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Creative / CRASH - Illustrations

Creative / CRASH - Illustrations

Client:

CRASH

Sector:

Charity

Brief:

CRASH, the construction and property industry’s charity for homeless people, is a practical charity that focuses on improving the buildings used by homeless people. They rely on donations of professional expertise, building materials and money so engaged Fabrick to raise awareness of their work and generate future support.

The Solution:

The charity provides pro-bono professional expertise, supplying free building materials and awarding cash grants. They can only continue to do this with the help of others so Fabrick devised a campaign that would provide CRASH with a simple yet effective way of communicating to its members and future supporters.

Fabrick came up with the idea of delivering hard hitting facts and figures through eye catching infographics. Created on a monthly basis, each one focused on a different topic, for example the main cause of homelessness.

The infographics were published on the charity’s website, used on social media and as images alongside monthly press releases. They were also utilised by CRASH supporters to help raise awareness of their support of the charity.

As a way of providing its own support to CRASH, Fabrick undertook all of the work on a pro-bono basis.

The Results:

  • An eye catching and informative way to communicate key messages
  • Every month each graphic tackled a different topic
  • The infographics were used across a number of channels including website, social media and PR

“We have been working with Fabrick to create an informative and educational campaign to promote CRASH charity and our work. Their willingness to share their knowledge, expertise and experience is remarkable and has made an enormous impact on the charity.”

Emma Brophy,  Communications Manager CRASH

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