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Digital / Carea - Video

Digital / Carea - Video

Client:

Carea

Sector:

Construction

Brief:

The client, a leading producer of rainscreen cladding, wanted a more visual way to showcase their products which by their very nature are inherently visual. Whilst photography goes a long way to show what the product looks like, video has the ability to show so much more.

The Solution:

Working with the client, Fabrick recommended and created a series of case study videos for Carea which would showcase projects to potential specifiers, contractors and clients.

The videos all show completed projects and in some instances feature interviews with clients and specifiers. The videos feature on the client’s new website as well as on their YouTube channel.

Fabrick managed all of the filming, editing and uploading. This included briefing film crews on different aspects of the project, product USP’s and seeking approvals from various third parties.

The Results:

  • An engaging method to showcase products
  • Website user experience enhanced
  • Google ranking enhanced
  • Cost effective communication method
  • Raised company profile

“Fabrick has produced a number of eye catching videos, detailing our UK portfolio. The videos enabled us to tell our customers a visually engaging story that provides much more impact than text and photos.”

Martine Lefevre, Managing Director

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