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Digital / Carea - Email marketing

Digital / Carea - Email marketing

Client:

Carea

Sector:

Construction

Brief:

Leading cladding manufacturer, Carea, wanted to educate and raise their profile with UK architects so they approached Fabrick to help them achieve this goal.

The Solution:

Fabrick suggested the production of project case studies, which would be emailed to the client’s target audience groups. This would educate UK architects of Carea’s products and services, approach to projects and much more.

To ensure the case studies reached the target group, Fabrick identified and purchased high quality lists of key contact details for UK architects.

Issued on a monthly basis, the emails included hyperlinks that encouraged users to visit the website. For consistent messaging, the case studies were linked to press releases that Fabrick researched, produced and issued to the trade press.

Using our knowledge of design, architects and the client’s objectives, Fabrick designed a visually engaging and informative template for the E-case studies. We also wrote the content, sourced imagery and managed distribution as part of the integrated email marketing campaign.

The Results:

  • Each case study email was issued to 5,000 architects
  • Raised profile within their targeted audience
  • Carea’s name was put in front of over 19,000 UK architects
  • Creation of visually appealing examples of Carea projects
  • Built awareness and understanding of Carea products/services with UK architects

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