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PR & Social / Building Better Health - PR

PR & Social / Building Better Health - PR


Building Better Health




Responsible for delivering some of the most iconic Primary Care Trust buildings of the past decade, developer Building Better Health required a PR agency that could work with its supply chain to deliver a campaign to raise the profile of its work and promote inspiring public sector architecture. They appointed Fabrick to help them achieve this.

The Solution:

Building Better Health is a private sector developer, partnering with a number of Primary Care Trusts (PCTs) to deliver schemes under the NHS Local Improvement Finance Trust (LIFT) framework. A vehicle for improving and developing frontline primary and community care facilities, NHS LIFT allows PCTs to invest in new premises in new locations, not merely reproduce existing types of service. It is providing patients with modern integrated health services in high quality, fit for purpose primary care premises.

Fabrick created a strategic communication plan to maximise publicity for each project. This included securing features and press coverage in key health and construction publications as well as the wider property media and architectural press such as RIBA Journal, Architects Journal, Architecture Today and BD (Building Design).

Securing the PR opportunities required close collaboration between Fabrick, the PCTs and Building Better Health’s supply chain of architects - Penoyre and Prasad, Buschow Henley, Rogers Stirk Harbour + Partners, Allford Hall Monaghan Morris - contractor Willmott Dixon, consulting engineers Cundall, structural engineers Price & Myers and quantity surveyors David Langdon.

In addition to PR activity, Fabrick also suggested and provided assistance with the creation of award entries, helping the client win numerous industry accolades.

The Results:

  • Extensive coverage secured across the architectural, health and property press
  • Successfully raised the profile of Building Better Health to one of the most acclaimed NHS LIFT developers
  • Creation of an efficient process to ensure all of the supply chain collaborated on PR opportunities
  • Winning of numerous industry awards and accolades

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