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PR & Social / Balfour Beatty Guys’ Hospital - PR

PR & Social / Balfour Beatty Guys’ Hospital - PR

Client:

Balfour Beatty

Sector:

Construction

Brief:

As part of a PR campaign designed to highlight Balfour Beatty’s approach to sustainability, Fabrick created and delivered a programme of technical features looking at one of the capital’s most technically challenging refurbishment projects.

The Solution:

At 142 metres high, Guy’s Hospital in Southwark might be dwarfed by its neighbour The Shard, but this towering hospital has been the focus of its own feat of architectural engineering with a complex refurbishment where aesthetics, sustainability and the long-term efficiency of the building were key.

Delivered by Balfour Beatty, the £26 million transformation has seen a staggering 8,000m2 of aluminum cladding panels installed, 5,300m2 of glazing units installed and 34,500m2 of concrete cleaned and repaired.

To help identify specific PR opportunities, Fabrick conducted a site visit to interview key members of the Balfour Beatty team as well as engineers from Arup. A detailed PR plan was then produced, looking at trade press opportunities across different media disciplines such as construction, health, refurbishment and cladding.

With approval from Guy’s and St Thomas’ NHS Foundation Trust, CFA delivered the PR plan, commencing with a site visit and subsequent feature in Construction News. This was followed with features in publications including Refurb, Building Products, Health Design and Build and RCI (Roofing, Cladding & Insulation), many of which were drafted by Fabrick’s team of copywriters.

On completion of the project, Fabrick worked with Balfour Beatty and Guy’s and St Thomas’ NHS Foundation Trust to arrange a media event to celebrate the successful delivery of the scheme.

The project is an example of a well-executed PR plan, generating quality coverage to help maximise industry awareness of a highly complex project, expertly delivered by the UK’s leading contractor.

The Results:

  • A well thought out and executed PR plan
  • Identification of angles and opportunities as a direct result of Fabrick’s investigative approach involved a site visit and interview with key stakeholders
  • Efficient media relations to manage copy across a wide variety of trade media

“We continue to be impressed with the outputs from Fabrick. The professional and knowledgeable manner in which they interact with our Project Managers and key members of staff enables the efficient extract of information to help create compelling copy. Coupled with the excellent relationships they have with the trade media ensures they are a valued partner for the Balfour Beatty communications team.”

Sharon Willis, Head of External Communications, Balfour Beatty Construction Services UK

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