FABRICK HELPS MEDITE SMARTPLY WORK SMARTER, NOT HARDER!

FABRICK HELPS MEDITE SMARTPLY WORK SMARTER, NOT HARDER!

Fabrick’s creative team successfully wowed MEDITE SMARTPLY - a market leading manufacturer of sustainable timber construction panels - with their ideas for an advertising campaign to promote three of their value added products – SMARTPLY DRYBACKER, SMARTPLY SITEPROTECT and SMARTPLY FR.

The brief was to create a campaign that would highlight the product benefits and influence customers into purchasing these in place of their usual product choice.

As part of the pitch, we researched the different audiences – hoarding contractors, dryliners, roofing contractors and specifiers – to get a better understanding of their product selection thought process. This enabled our creative team to produce a concept that was engaging and informative, without being patronising or overtly complicated.

We presented the concept of a bespoke comic strip where our different characters would communicate product benefits through application based storylines. We also developed the strapline “WORK SMARTER, NOT HARDER” and in the words of the client, we “nailed the brief”.

The project has seen us deliver creative work across print and digital advertising as well as PoS and animation.

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