Blog Articles Tagged: brand awareness
IS CONSTRUCTION’S GLASS HALF FULL OR HALF EMPTY?
Posted: 09 06, 2022, Comments(0)
It’s fair to say we are facing a perfect storm. For many years we have been facing a skills shortage. Now we are faced with material scarcity and increases in material costs as well as changes in the legislative and regulatory landscape. We
SOCIAL MEDIA MARKETING: HOW IT WORKS FOR CONSTRUCTION AND THE BUILT ENVIRONMENT
Posted: 15 03, 2022, Comments(0)
As a marketing and PR agency, we’re often asked about the benefits and impacts that social media can make to a business; and as such, we also regularly have to address the misconception that social media should be done in isolation. Social
BREAKING THE STIGMA: A SHARED VIEW ON IWD
Posted: 07 03, 2022, Comments(0)
Today is International Women’s Day (IWD), a day where women’s achievements are celebrated and we remind ourselves what action still needs to be taken to achieve complete equality. Throughout my lifetime, I have seen extensive progression in
A YOUNG PERSON’S PERCEPTION OF CONSTRUCTION
Posted: 01 02, 2022, Comments(0)
Around three months ago I joined the construction industry, having graduated from university, and was looking for my first stepping stone into the world of full-time employment. Did I think that construction would be my chosen career path?
2021 - MAKESHIFT DESKS TO AGENCY OF THE YEAR!
Posted: 13 12, 2021, Comments(0)
Wow, what a year 2021 has been. I started the year working from a makeshift desk in the spare room and have finished the year with Fabrick winning Agency of the Year at the 2021 Construction Marketing Awards.
I have the best team
INTERNATIONAL MEN’S DAY - THE FABRICK PERSPECTIVE
Posted: 19 11, 2021, Comments(0)
International Men’s Day (IMD) officially aims to celebrate the positive value that men bring to the world. It is intended to highlight positive roles models, raise awareness of men’s well-being and improve gender relations. The theme
HOW DID CONSTRUCTION CAPTIVATE THE HEARTS OF FABRICK?
Posted: 31 10, 2021, Comments(0)
At a time when our lives continue to be shaken by a pandemic and the world of work has changed in more ways than we could have ever imagined only twelve months ago, many of us have had the time to be able to reflect on what we need and want from
YOUNG CONSTRUCTION MARKETER OF THE YEAR - A YEAR ON
Posted: 14 09, 2021, Comments(0)
As I type this, I’m in the middle of 7 drafted emails, viewing two screens with various PR spreadsheets, eking out half a cup of tea (and a biscuit!) staring at a very blank word document. It is at this moment I realise why I am a Senior
TOP TIPS FOR PLANNING A NEW CONSTRUCTION WEBSITE
Posted: 01 09, 2021, Comments(0)
Have you recently looked at your company website and realised it doesn’t meet your needs? Does your website look outdated? Does it no longer function properly? Whatever the reason for a new website here are some tips to consider when planning
FROM THE BOARDROOM TO THE BRONZE AGE
Posted: 23 07, 2021, Comments(0)
I’m standing on a 6.5 hectare rectangle of excavated chalk in the village of Burwell in Cambridgeshire. Circling me is a trench dug three thousand years ago by a late bronze age settlement. I am being told that, in a pit to my left, lay the
DIGITAL MARKETING - RESULTS vs RELATIONSHIPS
Posted: 21 07, 2021, Comments(0)
Fabrick turns 35 this month! To celebrate, we’re looking back at some of our favourite projects and biggest achievements. When the brief came in, my immediate reaction was: let’s dazzle with stats and awards! So here goes… the dazzle!
HOW FABRICK HAS BEEN BUILDING A VOICE FOR CLIENTS FOR 35 YEARS
Posted: 08 07, 2021, Comments(0)
As Fabrick celebrates its 35th anniversary, it’s a chance to reflect on what sets us apart as a construction marketing and PR agency for the built environment, particularly when it comes to creating impactful copy. Whether it’s long-form or
CAN COLOUR REALLY MAKE A DIFFERENCE TO A CONSTRUCTION COMPANIES’ BRAND?
Posted: 22 06, 2021, Comments(0)
As a graphic designer there’s nothing more exciting than constructing a new brand design or creative campaign and delving deep into the pantone library to cherry-pick a perfect bunch of complementary colours. It’s very easy, as a designer, to
HOW THE FUTURE SUCCESS OF FABRICK RESTED IN THE HANDS OF 1 MAN
Posted: 21 06, 2021, Comments(0)
There is a time in every business when you know that you have made a breakthrough, that pivotal moment when you realise that you are on the right track. In the case of Fabrick, that time was January 1987, just six months after the company had
4 POINTERS TO A SUCCESSFUL SOCIAL MEDIA STRATEGY
Posted: 20 06, 2021, Comments(0)
Do you ever wonder how relevant social media is to your construction company? How many people are actually looking at these posts that you so carefully put together and sent out into an unknown universe, otherwise known as Twitter, Facebook or