Posted by Fabrick on 17 March 2021

Spring cleaning can give you a great sense of satisfaction, but it doesn’t have to just be when you’ve de-cluttered and deep cleaned your home. Spring cleaning your social media can be just as rewarding and some would argue that in today’s social media climate it’s a necessity.

If you consider that LinkedIn, Facebook and Twitter were launched between 2003 and 2006 you may have 18 years of social content and connections to spring clean!

In the early years, most businesses strategies was volume rather than quality of content so where do you start?

Our social media team has produced their top tips for spring cleaning your business’s social media channels

  1. Clean Sweep - Remove connections that aren’t adding any value to your goals, whether they are professional or personal. While “unfriending” or “unfollowing” can sometimes feel uncomfortable, it’s a necessary step to clear an understandable channel. It’s also a good time for agencies and companies to check admin rights and clear out any legacy pages or previous admins.
  2. Better connections – Spend time understanding who your audience is, who are you trying to reach? Remember, social media often falls under the marketing department remit and unless you’re trying to reach marketers specifically you need to ensure you’re connecting with the people who matter. When your social media feeds are organised and you have more control over both who you are following and your followers, you are able to keep track of your online connections and maintain a more personalised relationship with as many of them as possible.
  3. Re-evaluate what you want social media to do for your business? Take this opportunity to speak with the decision makers in the business. What are their objectives for the coming year and how is social media working to achieve these goals. Remember that social media works best as part of an integrated approach so ensure you’re not doing your own thing.
  4. Identify key channels: Identifying your key channels — for both following and engaging others — is an important part of organising your social media life. The digital world changes quickly and to make sure you’re getting the most from your social media channels it’s important to look at what other opportunities are out there. Do you research and see what is available to help support your go
  5. Higher quality and more relevant content: Keep your audience engaged and listening to the message you are expressing, this will encourage more conversations and productive activities surrounding your social platforms.

Invest some time this Spring to evaluate and spring clean your social media offering . Go back to your strategy, revise your content and we hope you get a great sense of satisfaction for your spring cleaning efforts.

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