THE POWER OF TRADITIONAL PR
Posted by Fabrick on 21 March 2019
How much coverage have you generated for me? A question we are asked on a regular basis by our clients. What isRead More
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HOW BENEFICIAL IS SOCIAL MEDIA FOR CONSTRUCTION BUSINESSES?
Posted by Fabrick on 26 February 2019
Do you ever wonder how relevant social media is to your construction company? How many people are actually looking at these posts that you so carefully put together and sent out into an unknown universe, otherwise known as Twitter, Facebook or LinkedIn? How do I know if they are having a positive impact on my business? Are they improving brand awareness?Read More
A WORLD OF OPPORTUNITY
Posted by Fabrick on 21 January 2019
The UK is well regarded as a centre of engineering, architecture and innovation excellence and has a long established heritage of exporting professional services. But in a rapidly changing world, is there still a market for UK products and services and how is the rest of the world faring when it comes to construction?
Having recently returned fromRead More
TWO SIDES TO EVERY STORY – TWO SIDES TO EVERY PHRASE
Posted by Fabrick on 15 November 2018
Last month I attended the Chartered Association of Building Engineers (CABE) conference in Warwickshire. Whilst there was a stellar line-up of speakers talking about issues from risk to diversity, sustainability to design, one speaker stood out for her openness about where the industry currently is and the immense challenge we have ahead – a challengeRead More
GENERATION Z, THE BUILT ENVIRONMENT AND THE IMPACT ON SOCIAL MEDIA
Posted by Fabrick on 16 July 2018
I was chatting recently to a young intern at a prestigious contracting firm about the use of social media in the built environment. Her insights into how she uses social media were eye-opening, to say the least. While I chatted with her about the marketing we do and the construction industry in general, I realised how unprepared we are for communicating toRead More
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