Man writing a blog on his laptop

BLOGS BUILD THE FOUNDATIONS FOR A CONSTRUCTION BRAND

Posted by Fabrick on 15 April 2021

While Instagram, TikTok and YouTube might be seen by many to overshadow blogging in the world of social media, the

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  • The importance of a sitemap

    WHY A SITEMAP IS CRUCIAL FOR ANY CONSTRUCTION WEBSITE

    Posted by Fabrick on 09 April 2021

    As a construction marketing and PR agency we’re often asked to create websites for clients. When we sit down with them to discuss the site, one of the first questions we ask the client is “have you got your sitemap?” to which we often receive a blank expression or the response “eh, no”. All too often the sitemap is completely disregarded and very

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  • Construction worker looking stressed

    STRESS AND ITS IMPACT ON CONSTRUCTION

    Posted by Fabrick on 01 April 2021

    Feeling stressed? You’re not alone! There’s not a person out there who hasn’t been under some kind of stress during the past year, due to the unpredictability of the pandemic. None more so than those working in the construction industry, which, over the past decade has recorded 2,526 suicides; shockingly 99.4% of this figure were men. This National

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  • SEO keyboard

    GOOGLE VERSUS BROWSER DESCRIPTIONS

    Posted by Fabrick on 29 March 2021

    Google hasn’t officially waged war against browser descriptions, a.k.a meta descriptions, but sometimes to a die-hard SEO it can sure feel that way. Picture the scene, you’ve done your keyword research, you’ve got your keyword analytical data and you’ve set about writing the perfect description. You wait for Google to re-crawl the page and discover

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  • Construction PR

    THE POWER OF A GOOD STORY

    Posted by Fabrick on 22 March 2021

    Ever since we can remember as very young children, we have been impacted by the power of a good story. Stories form the basis of our development as individuals and help shape our moral compass. When working in public relations with clients it is essential never to lose focus of the importance of how a client’s story can help change its perception, not

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