WHAT’S IN A NAME? – CFA TO FABRICK
Posted by Fabrick on 16 November 2017
The CFA brand has undergone a significant and exciting transformation. Our new identity ‘Fabrick’ is the nextRead More
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CRISIS COMMS - KEEP CALM AND CARRY ON
Posted by Fabrick on 09 August 2017
By its very nature, the construction industry is a high risk industry. Health and safety has improved considerably over the past decade and is now a high priority, if not the highest, for many businesses. Quality, performance and expertise are all a given. But no matter how good your health and safety processes are, accidents can happen. No matter how goodRead More
THE DEVELOPMENT OF THE INFOGRAPHIC IN CREATIVE COMMUNICATIONS
Posted by Fabrick on 18 July 2017
Arguably, one of the earliest uses of infographics (or pictograms) was the paintings that stone age man so beautifully adorned the walls of his cave with around 40,000 years ago. The paintings would most typically depict animals such as bison and deer and there are many theories behind the reasoning for their existence. Nobody knows for sure of course, butRead More
GOLDFISH, MICROSOFT & DIMINISHING ATTENTION SPANS
Posted by Fabrick on 21 June 2017
We have all heard of the phrase, the memory of a goldfish, but is it true? It’s claimed that goldfish have a memory of just 9 seconds and this fact is then used to reinforce the point that research has shown that humans can only concentrate for 8 seconds. So putting the goldfish to one side for a minute, if we as consumers only have a concentration spanRead More
DON’T THROW THE MARKETING EFFECTIVENESS BABY OUT WITH THE BATHWATER
Posted by Fabrick on 20 June 2017
Marketing is about conveying messages to audiences with a view of bringing about a desired result. For example, ‘Soft Drink Company Ltd’ takes out a full page advert in a consumer magazine to tell readers about its new soft drink in the hope that they then go and buy their product.
A simplistic scenario, granted. However, it helps demonstrate theRead More
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