WHAT’S IN A NAME? – CFA TO FABRICK

WHAT’S IN A NAME? – CFA TO FABRICK

Posted by Fabrick on 16 November 2017

The CFA brand has undergone a significant and exciting transformation. Our new identity ‘Fabrick’ is the next

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  • CRISIS COMMS - KEEP CALM AND CARRY ON

    CRISIS COMMS - KEEP CALM AND CARRY ON

    Posted by Fabrick on 09 August 2017

    By its very nature, the construction industry is a high risk industry. Health and safety has improved considerably over the past decade and is now a high priority, if not the highest, for many businesses. Quality, performance and expertise are all a given. But no matter how good your health and safety processes are, accidents can happen. No matter how good

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  • A PICTURE PAINTS A THOUSAND WORDS – The development of the infographic in creative communications

    THE DEVELOPMENT OF THE INFOGRAPHIC IN CREATIVE COMMUNICATIONS

    Posted by Fabrick on 18 July 2017

    Arguably, one of the earliest uses of infographics (or pictograms) was the paintings that stone age man so beautifully adorned the walls of his cave with around 40,000 years ago. The paintings would most typically depict animals such as bison and deer and there are many theories behind the reasoning for their existence. Nobody knows for sure of course, but

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  • GOLDFISH, MICROSOFT & DIMINISHING ATTENTION SPANS

    GOLDFISH, MICROSOFT & DIMINISHING ATTENTION SPANS

    Posted by Fabrick on 21 June 2017

    We have all heard of the phrase, the memory of a goldfish, but is it true? It’s claimed that goldfish have a memory of just 9 seconds and this fact is then used to reinforce the point that research has shown that humans can only concentrate for 8 seconds. So putting the goldfish to one side for a minute, if we as consumers only have a concentration span

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  • DON’T THROW THE MARKETING EFFECTIVENESS BABY OUT WITH THE BATHWATER

    DON’T THROW THE MARKETING EFFECTIVENESS BABY OUT WITH THE BATHWATER

    Posted by Fabrick on 20 June 2017

    Marketing is about conveying messages to audiences with a view of bringing about a desired result. For example, ‘Soft Drink Company Ltd’ takes out a full page advert in a consumer magazine to tell readers about its new soft drink in the hope that they then go and buy their product.

    A simplistic scenario, granted. However, it helps demonstrate the

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